Abstract: Abstract：Poverty reduction in Chinese rural areas is the focus of the attention of the Chinese government and academia. Asan important poverty alleviation measure, poverty alleviation by consumption belonged to the category of poverty alleviationby industry. This research aimedat exploring the intrinsic mechanism of pro-poor in consumption-oriented poverty alleviation.Taken the 78 typical poor villagesin Qinba mountain area, Yunyang county, Chongqing as the sample, this paper reviewed theearlier literature of anti-poverty theories, consumption for poverty alleviation, pro-poor, etc., as well as the Chinese relatedpolicies in poverty alleviation areas. This research defined the academic definition of consumption poverty alleviation and propoor at first and then established a poverty alleviation index system and model for consumer poverty alleviation. Besides, thisresearch used the least-squares method and the spatial doubly model to analyze the spatial characteristics and influentialfactors of the pro-poor of consumption poverty alleviation. The mechanism between the main influencing factors and thebenefit of consumption-oriented poverty alleviation wasdeeply analyzed. This research also discussed about the interactivemechanism between the participation of consumer subjects in poverty alleviation process and the improvised subjects. Theresults showed that consumption poverty alleviation, as an important measure of targeted poverty alleviation, was of greatsignificance to the improvement of poverty reduction in Qinba mountain area. However, the county boundaries became theblind area in the poverty alleviation through consumption, because the consumption-oriented poverty alleviation tended to fallldownwith the increase of village-city spatial distance. The beneficence of consumption-oriented poverty alleviation wascharacterized by the spatial correlation between high-value aggregation and low-value aggregation, to be more specific, thehigh-value areas concentrated in the areas around the city, while the low-value areas concentrated in high mountain areas farfrom the city. The empirical study showed that the distance and time had a significant negative impact on the pro-poor natureof consumption poverty alleviation, while other factors such as the marketing promotion, public help, family characteristics,and market system construction hada significant positive effect on the poverty alleviation through consumption.However, thebeneficial effect of information network construction on consumer poverty alleviation hadnot been fully highlighted.Consequently, the policy recommendations of this study are as follows: To consolidate the stability of poverty alleviationamong the poor, the construction of traffic infrastructure, marketing, responsibility assistance, and modern agricultural marketsystem are important. When the industrial scale is enlarged, which attracts more new business entities such as leadingenterprises and e-commerce, increases marketing investment to stimulate products to be consumed, forms economies of scaleand increases pro-poor by poverty alleviation through consumption, the effect of poverty reduction is significantly enhanced.In the meantime, the construction of the information networks should be further strengthened, and the leading role of networkconstruction should be enhanced to reduce poverty through consumption.