Abstract: This paper expounds the problem of product characteristics about contemporary "100,000 yuan(RMB)" half-feed combine harvester. It discusses the meaning of developing, producing feasibility about contemporary "100,000 yuan(RMB)" half-feed combine harvester for entirely starting market of half-feed combine harvester. Its product characteristics is combine harvester model with contemporary advanced level on the whole, this combine harvester has been made. Its development significance lies in promoting the sales of half-feed combine harvester, great improtance of across-region harvesting in various places, forseeable perspectives of great market potential, and urgent requirement of realizing rice harvesting mechanization. Its supporting technology is reliable and mature, thus mass production is feasible; its technological difficulty will be overcome; its succeeding technology is changing; its developing technology of increasing productivity and improving traveling capacity will be researched and improved.