Abstract: Based on research background of national broilers industry technology system, the whole process tracking and traceability platform of broilers safety production was developed, which includes chicks production subsystem, broilers production subsystem, broilers slaughter and processing subsystems, broilers storage and transportation subsystem, broilers sales subsystem, system administration subsystem and the inspection and quarantine subsystem and a site system for every subsystem login, consumer inquiries and information releasing of system administration. Object-oriented system analysis was carried out based on UML, and architecture of Java EE was adopted. Following the thought of software engineering, Java and Action script3.0 language, SQL Server 2005 DBMS and Apache Tomcat 6.0 Web server was used in the design of the traceability platform. The real-time video communication module developed by Flex technology can realize online consulting and diagnosis. The platform can track and trace all broilers-related information, from the production, slaughter, processing, cold chain storage, and transport to sales. Traceability platform also possesses early-warning function of broiler breeding epidemic and chicken quality safety, and when quality problem of chicken products appears, concrete units and persons can be found. The traceability platform, from all the aspects of production management, ensures the safety of chicken products.