Abstract: The purpose of this paper is to provide foundation for the comprehensive land consolidation planning by studying the scientific evaluation method of the land consolidation potential (LCP). Based on the characteristics of rural residential areas on the southeast coast of China, an indicator system was built from five aspects to evaluate the land consolidation potential, from which a screening indicator and a overall control indicator were selected. An approach which made a combined use of screening method, multi-factors method and the overall control method were proposed. Then the result of evaluation was represented at three levels. Finally, the approach was verified by a case study of Gaoyou, Jiangsu Province. The approach which stresses the dominate action of important indicators can evaluate the LCP comprehensively and effectively. It can provide references for other LCP evaluation cases at city and county levels.