Strategic thinking on raising the brand competitive ability of fresh pork supplier in China

Competitive ability of brand is a vital part of competitive ability of enterprise,and raising the brand competitive ability is propitious to raising enterprise competence and accelerating industry upgrade. This paper concluded and summarized the product characteristic and market characteristic of fresh pork, and based on these, the three necessary conditions of the formation of brand competitive ability of fresh pork are indicated and discussed. They are the stability and credibility of quality, the dynamic equilibrium of quantity, and certain scale supply, and finally, some strategy suggestions to fresh pork suppliers of how to content these three conditions are given.