News media propaganda help for brand construction of sci-tech periodicals—— Experience of TCSAE taking part in the meeting for sci-techperiodicals exchanging information with news media

China Scientific Institution held the meeting for sci-tech periodicals exchanging the information with news media from January of 2007. Transactions of the Chinese Society of Agricultural Engineering(TCSAE) took part in this meeting actively. The aim of the meeting and the basic conditions of TCSAE were introduced in this article. The achievements obtained by TCSAE taking part in the meeting were introduced as well. The instances of sci-tech periodicals taking part in news propaganda were analysed from three aspects that were the characteristics of the readers and audience of sci-tech periodicals and news media, the propaganda function of the news media, the effect of news propaganda on brand construction popularization of academical achievements. It was one of the ways for sci-tech periodicals to construct the brand and improve the quality of service. It was important for editors and authors to take part in the meeting actively. Journalists’ enthusiasm for taking part in the meeting was also one of the key factors which influenced the success of cooperation of sci-tech periodicals and news media. If the authors explained their scientific achievements in the meeting personally, the effects would be more remarkable. Opinions and suggestions were proposed from the aspect of sci-tech periodicals at the end of the article.